Finance explained like a
smart CA friend
would.
No jargon. No lectures. Just the money knowledge Indian women and young adults actually need, explained simply by a CA who left a VC fund to build this.
Finance was never taught to us. So I teach it.
I grew up in Jodhpur in a Marwari Jain family — being good with money was always expected. I am a Qualified Chartered Accountant, spent three years at KPMG in audit and advisory, then moved to Beams Fintech Fund — a $250Mn VC fund.
And along the way, I kept explaining the same finance basics to friends. Smart, educated people — who had no idea. Not because they were careless. Because nobody ever taught them.
So I started Finance From Zero. In case you don't have that one financially literate friend in your circle — I want to be that person.
“In case you don't have that one financially literate friend — let me be the one.”— Risha Lodha, @ca.risha.lodha
Two series. One goal.
Everything is free. Everything is in simple English. Everything is built for India.